Eco-friendly Packaging: From Consumer Incentive to Consumer Expectation
Understanding the wants and needs of consumers is crucial to win their trust and loyalty, and can be extremely important to the success of your food or dairy item.
This has never been more true for the package that surrounds, protects, and markets your product. Not only is it the gateway to attracting their attention, but it needs to take into account the expectations that consumers have when they buy into your branded item. And now, more than ever, consumers are putting a higher priority on buying brands that are housed in sustainable packaging — and they are increasingly willing to spend more for these eco-friendly options.