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As Purchases Go Digital, Packaging Design Must Get Creative to Win Consumer Engagement

Creative packaging design is becoming increasingly important as shoppers turn to digital methods to make purchases. With this dramatic shift (online consumers will reportedly grow to roughly 1.6 billion in 2018, according to the United Nations Conference on Trade and Development), it is evident that relying upon the “old ways” of attracting consumers at the point of sale will no longer be effective. Packaging must work harder — and be more creative — in order to drive brand engagement.

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