Understanding the wants and needs of consumers is crucial to win their trust and loyalty, and can be extremely important to the success of your food or dairy item.
This has never been more true for the package that surrounds, protects, and markets your product. Not only is it the gateway to attracting their attention, but it needs to take into account the expectations that consumers have when they buy into your branded item. And now, more than ever, consumers are putting a higher priority on buying brands that are housed in sustainable packaging — and they are increasingly willing to spend more for these eco-friendly options.
As the new year begins to unfold, it’s a good time to take a closer look at the year that lies ahead. While 2016 brought the packaging world a number of innovations, 2017 promises to be even more exciting as we see new and interesting ways for product packaging to interact directly with the consumer, save money, and positively impact the planet. Read on for four packaging trends that Greiner Packaging will be closely monitoring over the coming months.
Packaging is more complicated than it looks. Protecting food and extending shelf life are a paramount goal of packaging, but sustainability, marketing and education are close seconds. Recent advances in food packaging have made the worldwide food supply as safe as it has ever been, but packaging technology must strike a balance between food protection and other issues, including energy and material costs, social and environmental consciousness, and strict regulations on pollutants and the disposal of municipal solid waste. Read more
Green is gold for North American businesses
Consumers are demanding sustainability from companies in a host of industries, and many businesses have worked hard to make the move to green, or environmentally friendly, policies and processes—often at a significant cost. Read more
In today’s post, we will look at the advantages of sustainable plastic dairy packaging and how it can benefit consumers and the companies from which they buy. As you know, today’s savvy global consumers are increasingly seeking healthier food in smarter packaging that protects the environment and improves the quality of their food. While much packaging lags behind, certain companies are leading the way in the race for packaging innovation that meets these goals. Read more